ORKR
Rebranding for Groundplan

2021


Category : Total Brand Identity Design
Client : Groundplan
-
Art Directing : Cho Eunjoo of ORKR, Jung Sujin of ORKR
Brand Design : Jung Sujin of ORKR, Yoon Eunsoo of ORKR
Product and Package Design : Jung Sujin of ORKR
Website Design : Yoon Eunsoo of ORKR
Social Design Guide : Jung Sujin of ORKR
-
Visual Directing Photoshoots : ES Consultancy
Photographer : Kim Jaehoon
Videographer : Yang Soonsik
-
https://grplan.com
Rebranding for INSILENCE

2020


Category : Brand Design
Client : INSILENCE
-
Brand Directing & Design : ORKR
Art Director : Cho Eunjoo of ORKR
Brand Design :Yoon Summer of ORKR, Park Minju of ORKR
Photography : INSILENCE
Rebranding for COCON

2020


Category : Brand Identity, Package Design & Website Design
Client : Cocon
-
Brand Identity, Package Design & Website Design : ORKR
Art Director : Cho Eunjoo of ORKR
Brand Design : Cho Eunil of ORKR, Yoon Soyeon of ORKR, Jung Sujin of ORKR
Website Design : Jung Sujin of ORKR
-
Photography : ORKR, COCON
Tea Packaging for yyyyynnn

2020


Category : Packaging / Tea
Client : yyyyynnn Cafe
-
Package Directing & Design : ORKR
Package Design : Park Minju of ORKR
Photography : Park Minju of ORKR, Han Sunghun of Creative Studio Unravel
-
The yyyynn cafe in Seoul, run by Creative Studio Unravel, displays a minimal yet slightly witty design as its identity. The yyyynn cafe's characteristic is that it furnishes a youthful and "trendy" graphic design, unlike the tone of the interior design.
ORKR wanted to take the trendiness more seriously, so when redesigning yyyynn, ORKR proceeded with the work by removing the "trendiness" in the editorial and material used for the packaging.
Brand Design for Kolon Sport Hannam

2020


Category : Brand Design
Client : Kolon Sport / Glint
-
Brand Directing & Design : ORKR
Art Directing : Cho Eunjoo of ORKR
Brand Design : Yoon Soyeon of ORKR, Jung Sujin of ORKR, Jo Eunil of ORKR
Space Graphic Design : Yoon Soyeon of ORKR, Jung Sujin of ORKR, Jo Eunil of ORKR
Photography : ORKR
-
Founded in 1973, Kolon Sports, a hiking equipment brand with a long history, is a brand that has kept its values and a unique identity for years; rather than proposing new moves.
However, in creating the Kolon Sports Hannam branch, officials of Kolon Sports wanted to secure a more extensive customer base, mainly the younger audience. To gain that following, rather than emphasizing "heritage," they did not hesitate to try new things. In addition, Kolon Sports wanted to share an innovative perspective of their essential theory, "Harmonizing with Nature."
ORKR visualized what Kolon Sports envisioned with raw and fearless graphics by setting the non-artificial lines and forms of nature as a design concept. ORKR aspired to address the rapidly changing natural urban conditions and unpredictable sequences of the "Nature of the City."
Editorial Design for Pros and Cons Vol.2

2020


Category : Editorial Design
Client : OCENT
-
Art Director : Cho Eunjoo of ORKR
Editorial Design : Park Minju of ORKR
Photography : Park Minju of ORKR
-
Signage System Design for Lotte World Tower Observatory

2017


Category : Signage System Design & Pictogram Design
Client : Lotte World Tower
-
Signage System Design & Pictogram Design : ORKR
Plan & Managing : Lim Jeasin of Lotte World Tower TF
Art Director : ORKR
Signage System Design : Haam Younghoon of ORKR
Pictogram Design : Haam Younghoon of ORKR
Signage Production and Installation : Kukkwang Plan, Ades
Sport Pictogram for 2018 PyeongChang Olympic Winter Games

2018


Category : Pictogram
Client : PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games, POCOG
-
2018 Olympic & Paralympic Winter Games Sport Pictogram Design : ORKR
Plan & Managing : PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games Lee Jinyoung, Park Jeawoo & IOC(International Olympic Committee)
Art Director : ORKR
Pictogram Design : Haam Younghoon of ORKR
-
On 25 January 2017, the Organising Committee for the Olympic Winter Games PyeongChang (POCOG) unveiled the official sport pictograms that will be used to represent each of the events at next year’s Games.
The pictograms are always a core part of the look and feel of each edition of an Olympic Games, and also a vital international “shorthand” for Olympic fans around the world.
The design of the pictograms for PyeongChang is based on the Korean script or ‘Hangeul’, which was an alphabet developed in Korea in the 15th century and is still used today. As well as providing fans with an insight into Korean culture, the slanted and curved lines of the Hangeul characters have been used to create dynamic images that capture the movements of the athletes and seek to embody the Olympic spirit.
There are 24 pictograms in total, all of which are based on four consonants and three vowels from the Hangeul alphabet. While there are 15 disciplines that feature on the Olympic Winter Games programme, some sports have more than one pictogram. For example, Alpine skiing has two separate pictograms, one for the ‘technical’ events and one for the ‘speed’ events, while snowboard has no less than five different pictograms.
Rebranding for Shangpree (Part1-Maskline)

2021


Category : Total Brand Identity Design
Client : SHANGPREE
-
Art Directing : Cho Eunjoo of ORKR, Yoon Summer of ORKR
Brand Design : Yoon Summer of ORKR, Jo Eunil, Yoon Eunsoo of ORKR
Product and Package Design : Yoon Summer of ORKR
Website Design : Yoon Eunsoo of ORKR
Social Design Guide : Yoon Summer of ORKR
-
Visual Directing Photoshoots : ORKR
Stylist : Jung Heein
Photographer : Park Hyungu
-
https://shangpree.co.kr
Iconographic Design for Kakao Talk

2019


Category : Iconographic Design
Client : Kakao Corp.
-
Iconographic Design : ORKR
Plan & Managing : Lee Hwayoung of Kakao Corp.
Art Director : Haam Younghoon of ORKR
Iconographic Design : Haam Younghoon of ORKR
Collage for Customellow

2020


Category : Graphic Design / Fashion
Client : Customellow
-
Art Directing : Cho Eunjoo of ORKR
Graphic Design : Park Minju of ORKR
-
Photography : Mok Jinwoo
Poster Design for Yang Haegue X Customellow

2020


Category : Poster Design / Exhibition
Client : Yang Haegue X Customellow
-
Art Directing : ORKR
Poster Design : Cho Eunjoo of ORKR, Cho Eunil of ORKR
-
Photography : Mok Jinwoo
-
Kolon Industry celebrated Yang Haegue's solo exhibition, held at the MMCA (National Museum of Contemporary Art), by releasing collaborated products made by its brand Customellow and Yang Haegue. In addition, ORKR worked on a poster for the exhibition and the Customellow X Yang Haegue collaboration to commemorate the event.
Brand Design and Packaging for RboW

2020


Category : Brand Design & Packaging / Cosmetics
Client : RboW
-
Brand Directing & Packaging : ORKR
Plan & Manager : Creative Studio Unravel
Art Director : Cho Eunjoo of ORKR
Brand Design : Cho Eunjoo of ORKR
Packaging : Cho Eunjoo of ORKR
-
Photography : Park Hyungoo
Brand Design and Signage System Design for A.by BOM

2021


Category : Brand Design & Signage System Design
Client : A.by BOM
-
Brand Design & Signage System Design : ORKR
Art Director : Cho Eunjoo of ORKR
Brand Design : Cho Eunil of ORKR, Yoon Soyeon of ORKR, Yoon Eunsoo of ORKR
Signage System Design : Cho Eunil of ORKR, Yoon Soyeon of ORKR
Signage Production and Installation : Kukkwang Plan
-
Interior Design : Creative Studio Unravel
Photography : Son Mihyun of Studio OhYuKyoung
Exhibition Design for Hyundai Card Design Library and MoMA | This Is for Everyone: Acquiring @n Icon

2016


Category : Exhibition Design
Client : Hyundai Card, MoMA(The Museum of Modern Art)
-
Plan & Managing : Lee Noeul of Hyundai Card Design Library
Art Director : ORKR
Exhibition Design : Cho Eunjoo of ORKR
Branding & Website Design for Flat Apartment

2019


Category : Branding & Website Design
Client : Flat Apartment
-
Branding & Website Design : ORKR
Brand Design : Cho Eunjoo of ORKR
Website Design : Cho Eunjoo of ORKR
Website development : Lee Joohyeon
Art Directing Photoshoots : Kim Areum
-
https://flat-apartment.com
Exhibition Design for National Hangeul Museum | A New Name in a Digital World, Code-Named_Hangeul : D55C AEO

2015


Category : Exhibition Design
Client : National Hangeul Museum, Seoul
-
Plan & Managing : Kim Bora of National Hangeul Museum
Art Director : ORKR
Exhibition Identity Design : Haam Younghoon of ORKR
Poster Design : Haam Younghoon of ORKR
Exhibition Design for Onyang Folk Museum Gujeong Art Center | Digging and Collecting

2021


Category : Exhibition Design
Client : Onyang Folk Museum
-
Exhibition Directing and Design : ORKR
Art Director : Lee Jongbae of ORKR, Cho Eunjoo of ORKR
Exhibition Design : Lee Jongbae of ORKR, Jung Sujin of ORKR, Kim Hyungjun of ORKR, Lee Daewoo of ORKR
Web Design : Kim Hyungjun of ORKR
Collage : All members of ORKR
Photography : Mok Jinwoo
-
www.diggingandcollecting.xyz
-
Deciding and choosing through the many cases and options that recur day by day is part of our everyday lives. Therefore, ORKR wanted to include the act of digging and collecting in this exhibition.
If you dig into anything, you can find relics, encounter people you like, and unearth things that suit your taste. Anything is diggable and collectible.
Brand Design and Packaging for Woor

2020


Category : Brand Design & Packaging
Client : Woor
-
Brand Renewal Design : ORKR
Art Director : Cho Eunjoo of ORKR
Design : Jo Eunil of ORKR
Packaging : Jo Eunil of ORKR
Photography : Yoon Soyeon of ORKR, Kim Hyungjun of ORKR
Rebranding & Lookbook & Website Design for INSILENCE

2020


Category : Rebranding & Lookbook & Website Design
Client : INSILENCE
-
Art Director : Cho Eunjoo of ORKR
Brand Design : Park Minju of ORKR, Yoon Soyeon of ORKR
Lookbook & Website Design : Park Minju of ORKR
Photography : Park Minju of ORKR
-
http://www.insilence.co.kr/
Brand Design for T(ER)T(RE)

2020


Category : Brand Design / Cafe
Client : T(ER)T(RE)
-
Brand Directing & Design : ORKR
Art Director : Cho Eunjoo of ORKR
Brand Design : Yoon Soyeon of ORKR, Park Minjoo of ORKR, Kang Haechan of ORKR
Photography : ORKR, Han Sunghun of Creative Studio Unravel
-
Interior Design : Creative Studio Unravel
Lip Balm and Perfume Packaging for RboW

2021


Category : Packaging / Cosmetics
Client : RboW
-
Brand Directing & Packaging : ORKR
Art Director : Cho Eunjoo of ORKR
Brand Design : Cho Eunjoo of ORKR
Lip Balm Packaging : Park Minju of ORKR
Perfume Packaging : Yoon Soyeon of ORKR
-
Photography : Kim Jaehoon
Visual Director Stylist : ES.Consultancy
Brand Identity, Package Design for PAS

2020


Category : Brand Design / Package Design
Client : PAS
-
Brand Directing & Design : ORKR
Art Director : Cho Eunjoo of ORKR
Brand Design : Jo Eunil of ORKR, Yoon Summer of ORKR
Photography : PAS
-
Interior Design : Creative Studio Unravel

Founded in 2020, ORKR is a brand design consultancy based in South Korea. The studio emerges in various creative areas such as rethinking systems, visualizing strategies, and designing cutting-edge designs for personal and commissioned works.


Naturally abiding by the stream of consciousness, ORKR always aspires to design a unique brand. Looking at the norm from a different perspective and insinuating the unfamiliar is the new beginning. ORKR aims to depict its inimitable presence in the vast swath of the rapidly changing era.


Contact
info@o-r-k-r.kr
5F, 190, Jinhwangdo-ro, Gangdong-gu, Seoul, Republic of Korea
@orkr_official




Type of Work
Advertising, Brand Guidelines, Brand Identity, Editorial Design, Exhibition Design, Graphic Motif, Naming, Packaging, Pictogram, Poster Design, Product Design, Signage System, Visual Directing, Wall Graphic, Web Design

2021Rebranding for Shangpree (Part1-Maskline)
Rebranding for Groundplan
Lip Balm and Perfume Packaging for RboW
Brand Design and Signage System Design for A.by BOM
Exhibition Design for Onyang Folk Museum Gujeong Art Center | Digging and Collecting
2020Rebranding for COCON
Rebranding for INSILENCE
Editorial Design for Pros and Cons Vol.2
Brand Identity, Package Design for PAS
Rebranding & Lookbook & Website Design for INSILENCE
Collage for Customellow
Brand Design and Packaging for Woor
Brand Design for T(ER)T(RE)
Brand Design and Packaging for RboW
Brand Design for Kolon Sport Hannam
Poster Design for Yang Haegue X Customellow
Tea Packaging for yyyyynnn
2019Branding & Website Design for Flat Apartment
Iconographic Design for Kakao Talk
2018Sport Pictogram for 2018 PyeongChang Olympic Winter Games
2017Signage System Design for Lotte World Tower Observatory
2016Exhibition Design for Hyundai Card Design Library and MoMA | This Is for Everyone: Acquiring @n Icon
2015Exhibition Design for National Hangeul Museum | A New Name in a Digital World, Code-Named_Hangeul : D55C AEO