Sulwhasoo Digital Visual Identity
Art direction, Brand identity, Creative strategy, Photography
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design, Photography, Staff communication
Category : Commercial
Date of completion : Feb. 2024
KEB Hana Bank Graphic Asset Design
KEB
Art direction, Pictogram
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design, Staff communication
Category : Commercial
Date of completion : Sep. 2013
ii RESEARCH
ii RESEARCH
Art direction, Brand identity, Creative strategy, Naming, Photography, Environmental graphics, Campaigns
Task scope : Full brand design
Sub task :
Category : Commercial
Date of completion : Feb. 2024
This is for everyone : Acquiring @n Icon
Hyundai Card and MoMA
Art direction, Exhibition, Editorial, Art
Task scope : Full brand design
Sub task : Art directing, Graphic design
Category : National undertaking
Date of completion : Aug. 2016
RboW
RboW
Art direction, Brand identity, Application, Package, Website
Task scope : Full brand design
Sub task : Art directing, Graphic design
Category : Commercial
Date of completion : Feb. 2020
025S Scent Concept and 3D Visualizing
URG
Art direction, Brand identity, Creative strategy, Consulting, Naming
Task scope : Full brand design
Sub task : Art directing, Graphic design
Category : Commercial
Date of completion : Dec. 2021
Sports Pictogram Design for the 2018 PyeongChang Winter Olympics
IOC
Art direction, Pictogram
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design, Staff communication
Category : National undertaking
Date of completion : Jan. 2017
025S Branding
URG
Art direction, Brand identity, Naming, Application, Package, Website, Photography, Industrial, Product
Task scope : Full brand design
Sub task : Art directing, Graphic design, Staff communication
Category : Commercial
Date of completion : Feb. 2024
ii R : Cafe
ii RESEARCH
Art direction, Brand identity, Signage, Application, Package
Task scope : Full brand design
Sub task : Art directing
Category : Commercial
Date of completion : Apr. 2023
THEFACESHOP Inklasting Package
LG
Package
Task scope :
Sub task : Graphic design
Category : Commercial
Date of completion : Apr. 2024
Naver Connect Pictogram Design
NAVER
Art direction, Pictogram
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design, Staff communication
Category : Commercial
Date of completion : Jun. 2014
Sulwhasoo Set & Gift Package Renewal
AMORE PACIFIC
Art direction, Brand identity, Package
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design
Category : Commercial
Date of completion : May. 2023
FREKER
Kolon FnC
Art direction, Brand identity, Application, Environmental graphics
Task scope : Full brand design
Sub task : Art directing, Graphic design, Staff communication
Category : Commercial
Date of completion : Aug. 2023
NEW DANCE 1st Mini Album Cover Design for XG
XGLAX
Art direction
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design
Category : Commercial
Date of completion : Aug. 2023
FREKER POPUP AW23-24
Kolon FnC
Art direction, Signage, Application, Interiors, Architecture
Task scope : Partial scope brand design
Sub task : Art directing
Category : Commercial
Date of completion : Oct. 2023
sagegasage
sagegasage
Art direction, Brand identity, Application
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design
Category : Commercial
Date of completion : Jun. 2023
LANEIGE New Package Design & LANEIGE Seoul Bespoke Pacakge
LANEIGE
Package
Task scope : Partial scope brand design
Sub task : Graphic design
Category : Commercial
Date of completion : Aug. 2024
Sett Coffee Roasters Total Branding
URICH
Brand identity, Naming, Signage, Application, Package
Task scope : Full brand design
Sub task : Art directing, Graphic design, Staff communication
Category : Commercial
Date of completion : Dec. 2023
TGIF 1st Mini Album Cover Design for XG
XGLAX
Art direction
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design
Category : Commercial
Date of completion : Aug. 2023
JACKSON CHAMELLEON
JACKSON CHAMELLEON
Art direction, Brand identity, Creative strategy
Task scope : Partial scope brand design
Sub task : Art directing, Graphic design
Category : Commercial
Date of completion : Jul. 2023
OFF HOUR
OFF HOUR
Brand identity, Package
Task scope : Partial scope brand design
Sub task :
Category : Commercial
Date of completion : Mar. 2024
Mused
Mused
Art direction, Brand identity, Application
Task scope : Full brand design
Sub task : Art directing, Graphic design, Staff communication
Category : Commercial
Date of completion : Feb. 2021
ii RESEARCH Protection
Art direction, Brand identity, Application, Package, Photography
Task scope : Full brand design
Sub task : Art directing, Graphic design, Photography
Category : Commercial
Date of completion : Jun. 2022
TWO SLASH FOUR
AMORE PACIFIC
Brand identity, Application, Package
Task scope : Partial scope brand design
Sub task : Graphic design
Category : Commercial
Date of completion : Feb. 2023